To celebrate the launch of LoveLula's latest launch, Estelle & Thild, we caught up with its founder, Pernilla Rönnberg to find out the brand and the brains behind it:
“Estelle& Thild began with my attempts
to find mild organic products
for my daughters Estelle
& Mathilde. I soon felt that
many others shared my passion
for pure natural skin care,
and the result is a full line
of skin care products for all
ages. The concept remains the
same – mild, organic, high-quality
Swedish products that
protect the skin’s natural balance.”
What
or who is your biggest inspiration?
My
daughters and their future inspired me to create a sustainable brand with the vision
to make a difference.
What
is your favourite part of creating your own products?
That
we create a new generation of skincare that combines experience and innovation
with highest quality ingredients.
Product
creation is a long process and it is always very rewarding to see the final
result!
We
love the packaging of Estelle & Thild, what inspired you to make it this
way?
The
Estelle & Thild customer is aware of her choices and care about
sustainability and other core values, yet she does not want to give up on an
overall experience of quality and design. We therefore aim to be the perfect
combination of award winning design and pure organic products.
Which
other beauty products do you admire?
I
love a good mascara for everyday use!
What
is your desert island product?
Our
Rose Otto Advanced Age Prevent Serum and Face Oil are two of my favourite
products. You can mix them for a rejuvenating treatment and also adapt the
amount of oil according to your daily skin condition.
If
someone was new to Estelle & Thild, what would you recommend they try
first?
Our
gorgeous Raspberry Lip balm nourishes dry lips and comes in three shades to
suit every skintone.
What is next for Estelle & Thild?
We aim to be leaders in our category and to bring
Scandinavian eco-luxury to another level.
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